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Conceptual work
I’m sure you’ve noticed there’s a lot of CRM work in this portfolio. But just because a car salesman has worked at Chevrolet, doesn’t mean they can’t sell a Mercedes. So, here’s a look at some of my creative thinking beyond the day-to-day of agency life and client briefs.
GO Transit
Insight: The price of gas is reaching all-time highs, making commuting to work more expensive.
Idea: Convert drivers to riders by taking the average price of gas at the pumps and applying that sum as a discount to riders PRESTO fares.

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